Quantified Parenting Part 1 : Childrens Car Seats
The Background
My daughter was born in early December, and the infant parenting advice from your friends and family, from social media, books, articles, etc become an incessant jungle to filter through. More disturbingly (for me and apparently not anyone else), distinguishing between what is factual and what is religion with child care is incredibly hard, and people willingly parrot advice that affirm existing beliefs or just feels good to say.
For example, the engineer in me cannot make the following two statements true:
Statement 1: “Breast is best; nursing babies with breast milk is the most important thing for infants”.
Statement 2: “Babies given formula via bottle end up perfectly fine and are as healthy as ones given breast milk”.
Yet no one is in a hurry to disprove one over the other, in fact many seem happy with believing both.
I completely understand that parenting is incredibly tough and a sensitive topic, leading many to destigmatize various aspects of it - but what if I just want the truth to min-max this parenting thing?
This may become a multi-part blog post where we also get to dive into clinical data, but things around health, biology, diet, etc are enormously complex. So let’s start with something super simple with known maths and clear outcome metrics: Safety.
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The Inspiration
Coming to Europe from Asia, one of the main things I noticed was the ubiquity of childrens car seats. Not necessarily because they litter the roads, but because of how much they fill culturally in the topic of childrens safety. The same people who would find it unthinkable to drive a 3 year old without an EU certified childrens seat, would chuckle at a family of five riding a single moped in South East Asia. When confronted with this dichotomy, Europeans say that the families in Bangkok or Ho Chi Minh City just take safety less serious there.
I disagree. Children’s safety is not a cultural issue, it is a simple ROI calculation of how much would you spend to keep your child X% safer. So let’s deep dive into childrens car seats to figure out what the ROI is. For the purposes of this analysis, we look at the 2024–2025 data from the European Commission (CARE Database), the European Transport Safety Council (ETSC), and the World Health Organization (WHO) and treat this like a safety and budget audit.
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The KPIs
Before diving into the data, let’s define what we are optimising for.
I suggest three key performance indicators to evaluate car seats.
Micromort: A one-in-a-million chance of death. This allows us to quantify the risk "purchased" per kilometer driven. Because it would make sense that someone who drives many kilometers benefit more from car seats than someone who drives little, even if their car seats costs are the same.
Cost per Statistical Life Saved (CSLS): The total amount society (or a parent) spends to prevent one death. We assume people buy the seats to keep. their children safe, specifically from death as the line between life and death in car crashes for children is narrow. Children seats function as a form of long tail insurance, like airbags. So we look at what the insurance cost for a single incident is.
Lives Saved per €1 Million Spent: The inverse of CSLS, representing the raw "bang for your buck" for any safety intervention.
The Benchmark: Routine Vaccines. In public health, vaccines are the "Efficiency King." On a global scale, they save lives at a rate of ~333 lives per €1 million spent (roughly €3,000 per life saved). Any measure approaching this efficiency is a mandatory "buy."
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The Data
In 2024, approximately 19,940 people died on EU roads. Children (0-14) account for about 2.1% of these fatalities (~420 deaths), with roughly 200 occurring while they are passengers in a car.
Based on an estimated 350 billion child-kilometers driven annually in the EU, we can calculate the "Natural Risk":
Exposure Refinement: In the EU, children (0–14) make up about 15% of the population. Studies on passenger mileage suggest that children are present in only about 0.8% to 5% of all vehicle miles traveled depending on the country and household type.
The Outcome Data: Approximately 386 to 400 children are killed on EU roads annually.
In-Car Specifics: About 48% of these fatalities (roughly 185–200 children) occur while they are vehicle occupants.
Current Risk per km Calculation: If we assume 3% of the EU's 3.5 trillion vehicle-km are "child-miles" (105 billion km), and those kms account for ~190 deaths for children in vehicles, we can put our current risk as: ~1.8 Micromorts per 1,000 km. However this is within the status quo where we assume everyone are using in car seats.
The Safety Gain: A certified (i-Size) seat reduces this risk by ~71–90%.
The safety gain is not a flat line across all ages.
Infants (0–1yr): Car seats reduce death risk by ~73% to 80%.
Toddlers (1–3yrs): Efficacy is roughly 50% to 60%.
Older Children (Booster): Efficacy in preventing serious injury is high, but for fatality, it drops as the child's own anatomy begins to work with adult belts.
Natural Risk Calculation
The Current Risk (Restrained):
We know that 190 children died in cars.
We assume that the vast majority of these children were in car seats (compliance in the EU is very high).
Current Risk: 1.8 Micromorts (190 deaths / 105 billion km).
The Efficacy Assumption:
We assume that a proper car seat reduces the risk of death by roughly 70% (a conservative weighted average of infant, toddler, and booster efficacy).
This means: The 190 children who died represent the "unlucky 30%" where the seat wasn't enough to save them.
The Calculation (The "What If"):
If 190 deaths represents the remaining 30% of risk, we calculate the total (100%) risk as follows:
Total Potential Deaths = Actual Deaths / (1-Effectiveness) = 190 / (1-0.7) = 633 Deaths.
633 Deaths per 105 billion km = ~6.0 Micromorts.
Net Gain: By buckling up, you "buy" approximately 4.2 Micromorts of safety for every 1,000 km driven.
But it matters what kind of road you mostly drive on (Urban vs. Rural)
The Rural Risk: 52% of EU road fatalities occur on rural roads, compared to only 9% on motorways.
The Safety Gain Multiplier: If your 1,000 km is mostly on undivided rural roads (higher speeds, no central barriers), the "safety bought" per km is 5x to 10x higher than 1,000 km of motorway driving.
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The Costs
Before we can determine those benefits are worth it, we need to look at the costs.
1. Car Seats (Infant €120 / Toddler €75)
These are the most expensive items in the portfolio because they involve high-precision engineering and shorter usage windows.
Infant Seats (Group 0+): High-end rear-facing bucket seats (with base) often cost €180–€250 and are used for only ~15 months. This results in a very high annual "burn rate" of €120+.
Toddler Seats (i-Size): A quality seat used from age 1 to 4 costs roughly €300.
Calculation: €300/4 years = €75 per year.
2. Booster Seats (~€15/year)
The Math: A high-back booster seat (Group 2/3) typically costs between €80 and €120.
Amortization: These are used from roughly age 4 to age 12 (8 years).
Calculation: €120/8 years= €15 per year.
We can then compare these costs to other common safety measures with known ROIs
3. Smoke Alarms (~€5/year)
The Math: A high-quality 10-year sealed battery smoke alarm costs approximately €30–€40.
Amortization: A single child’s "share" of the household fire safety budget (assuming two alarms per home) is roughly €5 per year when spread over the 10-year lifespan of the device.
4. Bicycle Helmets (~€20/year)
The Math: A certified child’s helmet costs roughly €40.
Amortization: Because children's heads grow, a helmet typically lasts 2 years before it is outgrown or degraded.
Calculation: €40/2 years
5. Routine Vaccines (~€40/year)
The Math: We calculated the total cost of the standard pediatric immunization schedule (covering roughly 12–15 vaccines for diseases like Polio, MMR, and DTaP).
Amortization: While most costs are front-loaded in the first 24 months, the total lifetime cost (approx. €600–€800) is spread over the 15-year childhood period to create a comparable annual baseline.
Note: In most EU states, this is subsidized, but for the ROI audit, we use the societal cost (what the taxpayer/system pays) to keep the comparison fair.
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The Comparative Analysis
| Intervention | Annual Cost (per child/home) |
Total EU Spend (Societal Cost) |
Est. Lives Saved (per year) |
Cost per Life Saved | Efficiency (Lives per €1M) |
|---|---|---|---|---|---|
| Routine Vaccines* | ~€40 | N/A | 3,000,000 | ~€3,000 | 333.33 |
| Toddler Car Seats | ~€75 | €825,000,000 | ~265 | €3,100,000 | 0.32 |
| Bicycle Helmets | ~€20 | €680,000,000 | ~150 | €4,500,000 | 0.22 |
| Smoke Alarms | ~€5 | €1,000,000,000 | ~200 | €5,000,000 | 0.20 |
| Booster Seats | ~€15 | €480,000,000 | ~90 | €5,300,000 | 0.19 |
| Infant Car Seats | ~€120 | €600,000,000 | ~90 | €6,600,000 | 0.15 |
Sources: European Commission CARE Database, ETSC PIN Report 2025, WHO/UNICEF.
By comparing childrens car seats to other safety interventions, we can see that they perform around the same level as bicycle helmets and smoke alarms. And while there are varying degrees on the safety profiles of different childrens seats, nothing comes near the astronomical ROIs of routine vaccines.
As we have the risk profile per kilometer driven, we can find when specific risk lines intersect.
We see that there it depends enormously whether you mostly drive in rural or urban areas. If you’re in a rural area, and drive the EU year standard of 12000 kilometers, children’s seats are more than 4x more effective than smoke alarms and bike helmets. Compared to being a city dweller and the risk is only marginally better than those safety measures. We should note that this chart assumes the kilometers driven yearly with children in the vehicle. So while an average EU car may drive 12000 kilometers, in practice, children are not in the vehicle for all those kilometers.
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The Conclusion
This analysis showed that while childrens car seats are effective at saving lives, their high cost and low incidence rates make them a comparably average safety investment in terms of ROI. Does this mean that I will not be using car seats for my daughter? Of course not (it is also illegal not to in Denmark, and any fines would quickly eat into my ROI).
But I think it definitely highlights the disproportionate attention parents are putting on this specific safety measure vs others. Many parents let their children drive without bike helmets, and we certainly don’t shame family homes without working smoke alarms the same way we do with family cars without infant seats.
This exercise definitely made me think about all the tail risks parents worry about with children. Safety, diet, screen time, play, etc. There are plenty of risks and benefits to worry about, and likely an enormous discrepancy between the actual and perceived, like smoke alarms and infant car seats.
Maybe this will lead to a part 2 if I find a good dataset.
