I'm Hao Wu, a Product Manager specializing in emerging technology, AI, and data. I build 0→1 products at the intersection of research, data, and experience-design.

Professional

Milestone Systems — 2025–Current

Cameras have become ubiquitous in modern society — from phones, CCTV, IoT devices, drones, and beyond. I'm currently building new products and business models under the assumption that there is enormous untapped value in the exponentially increasing video data in the world.

Novo Nordisk — 2020–2025

Before the world went crazy for Ozempic and weight loss drugs, I founded the Novo Nordisk Moonshot Factory where we built and envisioned what the future of diabetes and obesity care might look like. We created prototypes, infrastructure and business models for what would eventually become the largest and most consumer-driven pharmaceutical market in history.

Cobiro — 2019–2020

I led an AI & Data team consisting mostly of AI researchers. We built and deployed models that could automatically generate high-quality web content. We worked with research labs including OpenAI before they built ChatGPT. While we thought their technology was interesting (GPT 1–1.5), we bet on bi-directional models like BERT (Google) and ERNIE (Baidu). Hindsight can be funny that way.

CLEVER — 2018

Pre-2020, many wanted EVs to become the future, but few wanted to do the hard work to make it a reality. I joined a small team that believed charging infrastructure had to precede mass adoption. Back then EVs were less than 1% of cars on Danish roads, and I'd like to believe the work had some impact on the exponential growth since.

Bang & Olufsen — 2016–2018

I was responsible for GDPR for a 90-year-old company and got my hands dirty in all the ways data is stored, used and hidden in such an old, distributed company. I also worked on luxury products and how to integrate data and digital services on hardware that cost more than my annual salary.

import.io — 2015–2016

Back when a 400M USD acquisition was the biggest the AI world had ever seen, I worked with AI and big data for a startup that knew data was the new oil — except very few people used this new oil. I researched data users across industries and evaluated their understanding of data, AI and algorithms for use in our data products.

Sticks'n'Sushi — 2012–2014

I was responsible for all IT and data for a growing restaurant empire expanding across Europe. The rapid expansion was fueled by a private equity investment, and I had to ensure all IT and financial data scaled from a family-owned operation to something investable.

Mentor & Advisor

CyanoCapture — 2025–Present

An Oxford University research lab whose cyanobacteria technology can produce anything from palm oil to pharmaceutical compounds. I advise them on how the global pharmaceutical market works and how to navigate the changing business of healthcare.

Fuli — 2025–Present

A direct-to-consumer brand making healthy, restaurant-quality, ready-to-eat dumplings using local ingredients. I advise on marketing, brand positioning, and business models that let them keep using sustainable natural ingredients.

Unreasonable — 2023–Present

Unreasonable Group privately invites the world's most impactful startups into a fellowship focused on the UN Sustainable Development Goals. As a mentor I've advised companies in foodtech, healthcare, EV charging, cold-chain supply and carbon capture.

MotionShift — 2022–2023

Advised an early-stage generative AI startup building 3D model generation tools. Helped shape how they developed and marketed AI products, and designed experiments to test product-market fit and pricing.